Much has been written about the ‘art of storytelling’; more so in recent years. A good and well-presented story is very helpful in creating a lasting impression. It helps you reach your objective and ensures that your narrative is remembered for a long time. Engaging the listeners, holding the interest of the audience, and crossing barriers can all be achieved through effective storytelling. The art of s
storytelling is used not only to strengthen your stories, but also to develop the desired interest in the audience.
A story can really change the way an entire team works or change the way they comprehend things. The same can be said about its impact on clients and customers too. Successful companies want you to believe their story. Come to think of it, what is a marketing campaign? It is a story about the product or service. What is a motivational speech at an AGM? It is the story of human conquest and endurance. What is a sales pitch? It is a story too. People remember things better when a pitch appeals to both the logical and the emotional part of their brain. This program is designed to help you communicate your core message/s in the form of a well-articulated story.
1. The importance of story
2. Situational story telling
3. Impromptu storytelling
4. Left and right side brain functions
5. Customer behavior