Storytelling (To engage clients & audience)

Much has been written about the ‘art of storytelling’; more so in recent years.  A good and well-presented story is very helpful in creating a lasting impression. It helps you reach your objective and ensures that your narrative is remembered for a long time. Engaging the listeners, holding the interest of the audience, and crossing barriers can all be achieved through effective storytelling. The art of s

storytelling is used not only to strengthen your stories, but also to develop the desired interest in the audience.


A story can really change the way an entire team works or change the way they comprehend things. The same can be said about its impact on clients and customers too. Successful companies want you to believe their story. Come to think of it, what is a marketing campaign? It is a story about the product or service. What is a motivational speech at an AGM? It is the story of human conquest and endurance. What is a sales pitch? It is a story too. People remember things better when a pitch appeals to both the logical and the emotional part of their brain. This program is designed to help you communicate your core message/s in the form of a well-articulated story.  

The objectives of this program are to develop the participants’:
  • Ability to narrate their thoughts
  • Presentation skills
  • Ability to motivate, inspire and set targets for his/her team or followers
  • Networking and rapport building capabilities
  • Ability to engage the listeners and appeal to their emotions
  • Natural narrative style
After completing this program, the participants will be better able to….
  • Put their point across engagingly in personal or professional conversations
  • Start presentations or meetings in a gripping manner
  • Adopt a simple story-telling approach to communicate powerful and easily comprehensible messages
  • Develop stories to enhance communication effectiveness and comprehension
  • Create a lasting impression in the minds of the listeners
Ideal for
  • All levels of management
  • Team leaders
  • Senior executives
  • Sales & Marketing personnel
  • HR personnel  

1. The importance of story 


2. Situational story telling

3. Impromptu storytelling

4. Left and right side brain functions

5. Customer behavior