Assertive and Persuasive Communication

Assertiveness is a crucial step in having control over one’s own life and towards building a positive relationship with others. The same holds true for companies and brands as well. If an organization wants to be assertive and persuasive, it needs to create an internal culture which acts as a reference point for the outside world, thereby creating a strong image. The aim of Assertiveness Training is to make the participants learn how to express their requests, opinions, and feelings, directly, and in an appropriate manner without defying the rights and self-esteem of others.Assertiveness and persuasive communication skills include expressing and accepting personal rights and re-responsibilities, making direct requests and refusals, praising and getting praised, and confronting others.


These skills make huge contribution to an employee’s ability to succeed in reaching personal and career goals. Not to mention, it is highly useful in social life as well.

The objectives of this program are to develop the participants
  • Self-esteem
  • Search to seek a common ground and mutual respect with others
  • Focus level and a sense of tunnel vision 
  • Reasonability 
  • Defence mechanism. It enables us to make decisions and free choices in life
  • Ability to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative
After completing this program, the participants will be better able to….
  • Put their point across efficiently in personal or professional conversations
  • Use all the three forms of communication i.e. Verbal, non-verbal and written, judiciously
  • Adopt a simple story-telling approach to communicate powerful and easily comprehensible messages
  • Speak without hesitation or fear of being judged
  • Make a strong and favorable impression in the minds or clients and customers
Ideal for

• Mid and top management

• Consultants

• Leaders

• Senior executives


1. Communication process

2. Barriers to communication

and how to overcome them

3. LAWS of communication


4. 7C’s of communication


5. Behavior Rehearsal – practicing how you want to look and sound


6. Repeated Assertion – feel comfortable by ignoring manipulative verbal side traps, argumentative baiting and irrelevant logic


7. Fogging – receive criticism comfortably, without getting anxious or defensive, and without rewarding manipulative criticism


8. Negative enquiry – seeks out criticism about yourself in close relationships by prompting the expression of honest, negative feelings to improve communication


9. Negative assertion – look more comfortably at negatives in your own behavior or personality without feeling defensive or anxious, this also reduces your critics’ hostility10. Workable compromise – considering a workable compromise with the other person.