Sales and Marketing

For any organisation, the sales force is a major growth engine and a critical source of market feedback. While sales comes naturally to some, and others benefit from accumulated experience, one thing that cannot be argued with is the impact effective sales training can have on performance. Sales training can help aspiring salespeople develop and practice the skills they need to succeed and increase their confidence level.  Sure, selling skills are highly product specific. But the ground rules for selling, across fields and industries, by and large remain the same. Our Sales and Marketing training programs range from essential skills like cold calling, and telephone etiquette to more advanced skills like negotiation skills, and consultative selling. We also offer programs that focus on very specific areas of the sales cycle like key account management and SPIN questioning.

Our USP lies in creating bespoke training programs that are not only industry and product specific, but also ones that address specific challenges and issues faced by the target teams/individuals at all levels. This means that our programs are preceded by through audit to find and address areas of improvement. Our sales training programs are highly result-oriented. In order to achieve the same, we use training methodologies such as role plays, group exercises, individual activities, videos, case studies, facilitation, discussions, etc. The ultimate objective of our Sales and Marketing programs is to align the sales strategy with the business strategy.

Key benefits of our sales programs:

• Make your sales force a key source of sustainable competitive advantage for the organisation
• Use comprehensive approaches to motivate and compensate your sales force Manage a dynamic sales force in the face of increasing product, consumer, and market complexity.